Realtors do things a little differently when it comes to marketing and managing your house. The reality is, a realtor makes a world of difference when you are trying to sell, especially now. Oh, you’re able to sell your own property? That’s great. Most buyers will not want to deal with the owner directly. They will want their own realtor to work with you or your realtor. The reason is because they want to make sure that every aspect of the agreement and property are reviewed by a professional and everything is handled correctly.
Keep something in mind, the other person’s realtor will only be focused on what’s best for their client, not you. That’s why you want to have your own realtor to handle buyers and other real estate agents. Without your own team you are literally dealing with every person who is just wasting time and not interested, as well as managing the real prospects and finally and even marketing the property.
Social Works, Kinda
Your first thoughts with marketing the property have to do with social media and real estate apps. Yes, these are actually two of the best places to get started and will drive in thousands of views to your property. Again, this is where you want a realtor to handle everything, not just setting up these ads and pages, but also handling the communication.
Did you know that people can call you through these apps? Yes, not just email or text, but call you directly. They also have the opportunity to ask you 1,000 questions online about the property before they even come out to see it and you have to respond to each person and each question because you do not yet know who is a serious prospect and who is wasting your time. Does that sound like a fun job?
All Popular Real Estate Websites
Yes, popular real estate websites and apps are an obvious place to list your property. Again, this is where you want a professional to handle it so that it’s done right but also so that you are getting someone else to handle the bulk of the communication. You want to talk to your realtor throughout this transaction, that’s it. Never the buyer and rarely the other realtor. That’s the way it should be done and it benefits you to have it handled that way.
Realtors are there to protect you while promoting the property as well. They know what they need to know to answer important questions and give buyers more motivation to take the property seriously. There are no selling points you can add or incentives you can offer on these sites. The focus needs to be on the information people want and then allow the buyers to come up with questions.
Focus On Immediate Value, Not Long-Term
A major mistake sellers focus on is long-term value of the property. Yes, if you have held onto the property for more than five years you have seen a major increase in value. That may not be every buyer’s motive and also, it may not be realistic to expect the same increase. You do not want to sell on the promise of increased value. Instead, focus on the immediate value, why is this property worth so much?
If it needs work, as most houses do, the realtor is going to focus on why it’s still an option for immediate living as well as offers long-term potential. If you can live in it now, the realtor wants to focus on that now. Do not concern yourself or the buyer with what they can do in five years with this property. That may not be an interest to them and it can also tell people that your house needs more work, keeping them from taking a serious look at it or seeing the benefit of paying for the current value.
Buyers Chase, Not Sellers
You do not call anyone, and your realtor is not going to call over and over to see if you have a deal on the table. The buyer needs to present their offer and then you respond through your realtor. This process keeps things very simple but also shows that selling this property, while important, is not your top priority meaning you have options and this is a business transaction for you. The more you involve yourself or have your realtor ask for conditions, the more the buyer knows they are your primary option. Let your realtor handle the game, you wait for the money.
